Even with bad economic times,people find reasons to celebrate and certainly one of the most joyous events is a wedding. People fall into a few categories: 1. Gotta have a big wedding 2. Gotta have a wedding or 3. We gotta elope.
It is pretty easy to see that the economy can keep rolling and be profitable if people choose to have large, lavish affairs because tons of roses, catered food and a giant tent for rental for the 2000 guests you had to have for both of your mothers you can see that a lot of people get gainfully employed (at least for a brief period of time).
What about the elope crowd? Hotels that cater to niche weddings (they have theme honeymoon rooms like for Star Wars or vampires or the like) do a decent business because people always have money for their passions. If you are in the service business and are trying to make a buck from people getting wedding, try to focus on a niche that is into certain types of weddings and make sure the margin you are building into the profit is enough to cover the extravagant items they will need (like matching motorcycle showers for the biker bride and groom) and you should be okay.
Having speciality wedding items made as well tends to help for a brisk business especially if they are hand made and unique. If you make adorable clay bride and groom statues in the likeness of the er, bride and groom more power to you – provided the faces don’t look to creepy and you don’t make the bride look like she gained 100 pounds. Have a great weekend.
Kim Isaac Greenblatt
Spring Weddings